Streams, Walls, and Feeds: Distributing Content Through Social Networks and RSS (Jakob Nielsen's Alertbox) In my search for a quick understanding to usability studies I came across this piece of information and information dissemination study by Yacob Nielsen. Which basically that said social and professional networking worked because of The three great motivators are fear, greed, and exclusivity, and social network postings can address the latter two. Users were particularly interested in getting deals (greed). Yet, while users recognize that corporate postings are commercial — rather than friendship-driven — they do resist overly aggressive selling. Finding the proper balance is crucial.
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